POURJOURS STORE

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The new chocolaterie “pourjours” is opening in trend-setting Aoyama, Tokyo in Oct 21st, 2012 in collaboration with world renowned chocolatier Frédéric Madelaine. The new brand concept - including strategy, interior, exterior, packaging and logo - designed by Claudio Colucci Design. 

To create the exceptional chocolaterie’s space, based on the concept “Classic x Contemporary style”, it is consisted of “arches” of French traditional building and various pop colors. For providing continuity between interior and exteriour, Claudio used this “arch” form repeatedly for the both walls. Unique corian chairs arealso CCD’s original design.

Aoyama, Tokyo, 2012

Graphic Collaboration Azone+Associates Inc
Photo©Naoto Nakamoto